It’s easy to imagine that customer journeys start with their first sales team interaction. But at that point, they’re already 70% of the way there1 – and that’s often thanks to social selling.
90% of B2B buyers use social media as a key information source,2 and the average buyer has already interacted with at least 12 bits of content before so much as a “Hello” to any vendors.3
While this goes for most social media platforms – Facebook, Instagram, TikTok – LinkedIn’s professional networking and B2B marketing ecosystem naturally lends itself to Microsoft campaigns that convince customers to choose you during that first 70% of their buying journey.
That is, if you can find the time to consistently research and write compelling content without a dedicated marketing team.
Channext can help. As your Microsoft-funded marketing content automation platform, it creates and co-brands engaging campaigns tailored to your preferences and tone of voice. Plus, it provides a single dashboard to centrally manage publishing around your schedule and see who’s interacting with your content.
Let’s dive deeper into Channext, starting with Leads – a brand-new feature at the time of this blog post.
On average, active Channext users enjoy: 4
43%
higher revenue growth versus non-users
5.2x
higher user engagement compared to portal-based approaches
Let’s say you’ve just used Channext to deliver your best-performing LinkedIn post yet. You’ve got hundreds of reactions, link clicks and even some comments – but without taking the time to research each interaction and identify potential leads, it’s easy for all that traction to become inaction.
Channext’s latest feature, Leads, removes that time-consuming research. It takes each signal from every business engaging with your content and pairs it with company data so that you can learn more about your audience without any deep dives.
That’s not all. Channext shows you who is interacting with which campaign, recording and ranking likes, comments, web visits and form completions to give you a score that indicates leads’ interest. This effectively gives you your own sales shortlist – handy.
With all this info housed in your Channext account, Leads shows you the best prospects to focus your energy on, increasing the likelihood of successfully nurturing interest into engagement and, eventually, conversion.
1: See who
The business behind the engagement
2: See what
Every click, comment, visit and form, in order
3: See how
A score showing how strong each buyer’s business intent is
In simple terms, Channext acts as your one-stop shop for automatically creating and publishing Microsoft campaigns to LinkedIn and the like. To paint a picture of what that could look like, Here are some example campaign topics.
The content gives prospects a clear next step to discuss with you; the Leads feature mentioned earlier is a great capability to pair with this, giving you signals and insights around what your potential customers are most likely to resonate with when you follow up with them.
And that’s just one of the ways Channext can help. Here’s what else you can expect from the platform.
Channext content creation steers clear of the typical generative AI tells by tailoring every post to your unique tone of voice, audience and branding. And with built-in quality controls including checks to avoid duplicate or overlapping posts, reviewing content doesn’t become another time sink.
It takes just minutes to get onboarded, set up your account and tailor it to your preferences. From there, the platform saves time by auto-publishing pre-prepared and personalised campaigns, freeing you up to review and act on the opportunities created by Channext’s content.
Of course, you stay in control when it comes to editing, rescheduling or pausing posts.
Channext provides a single place to see audience insights and performance analytics for every campaign across every channel. This lets you put your best foot forward as you follow up on opportunities, generating more enquiries than Partners not using the platform.
Plus, Channext services are completely free of charge to Westcoast Cloud Partners, so you don’t need to pay for all that automated content and actionable audience intel.
“Channext really works. This approach requires almost no time from us and brings in new business – the onboarding only took 15 minutes.”
Luc Hullegie, Channext Partner
If you already have an account, that’s great! You’re one step closer to exploring the new Leads feature and strengthening your success rate with campaign follow-ups. Log in and check out the leads you’ve already acquired.
And if you’re not signed up yet, it takes just three minutes. Once that’s done, the Channext Partner Team will help set you up and connect your channels. From there, you’re free to start automatically posting content and build a healthy list of leads.
Click below to meet your automated marketing engine and see its new Leads feature in action.
