Cloud Perspectives

Being a great partner isn’t just about distributing software. We want to provide you with the latest and most relevant insights about the cloud, to make you the authority in the market. Be the first to hear about our monthly blogs by subscribing to our dedicated LinkedIn Blog newsletter.

Changing the marketing automation game with Channext’s Leads feature

The Westcoast Cloud Team
23 October 2026 | 5 min read
Turn social engagement into sales opportunities with Channext. Discover how its new Leads feature identifies interested businesses and helps you focus your follow-ups on the prospects that matter most.
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Big Pitch: Bring Us Your Best, And We’ll Back It

24 June 2026 | 5 min read
Your growth is driven by ideas. Across the network, we see examples of Microsoft Partners taking the initiative and coming up with great campaigns that make a splash in the market, firing sales.
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Cutting Through the AI Noise: How to Close the Gap Between Hype and First Steps

The Westcoast Cloud Team
24 June 2026 | 5 min read
The AI conversation has moved on. Your customers are no longer asking about AI’s potential, or whether to adopt it; they want to know how to go live – and they’re looking to you for the answer.
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How do partners grow in practice?

The Westcoast Cloud Team
18 June 2026 | 5 min read
Across the UK, vendors and resellers are taking innovative steps to grow their business and deliver more for end customers. And every one of those growth journeys is unique.
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Copilot Value Starts With the Right Foundation

29 May 2026 | min read
Customers aren’t just casually curious about AI anymore. They’re making serious enquiries about how it delivers value – and increasingly, they’re looking to Partners like you to guide that conversation.
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Identity-first Protection for AI Workloads: And Why It Matters

The Westcoast Cloud Team
24 April 2026 | 7 min read
As more of your customers start to explore Microsoft Copilot and other AI-powered tools, one thing becomes clear: AI is only as secure as the identity layer underneath it.
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The Top 5 Security Gaps Blocking AI Adoption: And How Partners Can Help Customers Fix Them

The Westcoast Cloud Team
23 April 2026 | 7 min read
Microsoft 365 Copilot has moved the AI conversation on at pace.
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