Unlocking the Full Potential of Power Platform: Are Your Customers Maximising Their Investment?

Imagine buying a big seven-seater car and only ever using two seats. Or paying for 200GB of data when you only ever use 2GB. Daft, right? But that’s what we’re seeing when customers don’t take advantage of Power Platform in their Microsoft 365 (M365) or Dynamics 365 (D365) package.

You have the ability to open their eyes to the wastage, automate their processes, drive efficiencies, and become their super-supplier. Here’s how.

March 3, 2025

What Is Power Platform?

Let’s recap the basics. Power Platform is Microsoft’s suite of business application tools to build apps, automate workflows, and create AI-powered solutions. It includes Power Apps, Power Automate, and Copilot Studio.

Most users tend to focus solely on the mainstream applications like Teams and SharePoint when they dig into their pockets for M365; only the minority realise their license also grants basic access to Power Platform. As their provider, you’re in the prime position to inform these customers and help them benefit from this untapped zone of productivity they’re already paying for.

With Power Apps, customers solve manual inconveniences with automation, benefit from even greater AI-powered support, and build their own bespoke applications. For suppilers, you benefit from building trust, creating a deeper and more rewarding client relationship.

Discover Power Apps within M365 – Take advantage of AI-powered support, automation, and custom apps.

Unleashing the Hidden Gems of Your License

M365 provides users with access to standard connectors in Copilot and Teams Dataverse, as well as Power Automate and Power Apps, enabling them to create cloud flows, automate tasks, and seamlessly share workflows within each app. That said, unlocking the more advanced capabilities and premium connectors will require a full license. For the full list of premium features, speak to our BizApps team.

Benefits for Your Customers

Power Platform capabilities depend on the M365 suite, but even ‘Basic’ provides seeded rights to create apps in Power Apps, flows in Power Automate, and agents in Copilot Studio.

There are bags of possibilities to refine slow and complex processes with the help of Power Platform. And it’s a safe test space for you and your customers to explore AI support, automation, and Power Platform capabilities. Pitch it as a risk-free opportunity – they’re already paying for licenses with these features, so they can start using them with no financial risk if they’re unsure. Once they experience the benefits, we reckon they’ll see the potential and want to expand their usage.

While the basic Power Platform features included within Microsoft 365 are impressive, there are some limitations. The primary restriction is that users must utilise Power Apps, Automate, or Copilot Studio within their existing data and Microsoft environment. This means that users are confined to leveraging these tools within the Microsoft ecosystem, which may limit integration with external data sources or third-party applications.

The premium Power Platform license solves this issue, whilst also giving you the following benefits:

Premium connectors that can connect to virtually any business system (i.e., Dataverse, Zendesk, Azure), offering the potential for complete digital transformation.

Advanced AI capabilities (including Gen AI) for sophisticated automation across the entire business.

Custom app development beyond Microsoft 365’s boundaries that can transform entire business processes.

Enhanced data analysis tools to turn information into powerful insight.

Benefits for you

Even if existing customers don’t bite your hand off for a full Power Platform license, they’ll still be more inclined to renew their existing M365 contracts. With you in their corner – helping them get the most from their subscriptions and licenses – they know they’re in safe hands. Who knows, they may even recommend you to their buddy.

But for those customers that do opt for a new Power Platform license, you can become their digital transformation superhero by providing technical expertise, business insight, training and support. You could even seize the opportunity to build some custom apps for them within Power Platform.

Plus, if you increase your Power Platform expertise, you could qualify for Microsoft certification. Extra knowledge, extra kudos and extra standout in a competitive market where more businesses are investing in digital transformation.

By establishing yourself as a Power Platform expert, you can provide more than just licenses — you can deliver tailored business solutions and unlock new revenue opportunities. These include but are not limited to: hosting Power Platform discovery workshops, providing ongoing support and development services, and developing proof-of-concept solutions that solve specific industry challenges. So many possibilities.

your next power move

Whether your customers stick with basic Power Platform features within M365, or purchase a full licence, you could help make their work easier and more efficient.

Helping your customers discover their hidden superpowers and maximise their M365 investment starts with a conversation. At Westcoast Cloud, we’re here to support you with plenty of use cases, benefits and talking points.

Get in touch at bizapps@westcoastcloud.co.uk to learn more about Power Platform’s potential — for you and your customers.

ARTICLE AUTHOR

Mark French

Biz Apps Specialist at Westcoast Cloud.

Ready to start a conversation with your customers?

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Unlocking the Full Potential of Power Platform: Are Your Customers Maximising Their Investment?

What Is Power Platform?

Unleashing the Hidden Gems of Your License

Benefits for Your Customers

Benefits for you

your next power move

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