Ready to Thrive in 2025? Ride the AI & Security wave with our Thrive partner programme

AI and security are hot tech topics that present fantastic opportunities – but seizing them can be trickier than grabbing snowflakes in the desert. And let’s be honest, keeping up with tech is a full-time job, so how do you find time to focus on business growth? 

Enter Thrive – Westcoast Cloud’s new partner programme designed to help you learn and sell. We caught up with Rebecca Halards, Westcoast Cloud’s Head of Marketing and Alliances, to get the inside scoop on this exciting new initiative.

February 18, 2025

An Industry-First Partner Support Programme

Within minutes of chatting with Rebecca, it became clear that Thrive isn’t your typical ‘here’s a badge, good luck’ partner programme. There’s a buzz we’ve created something special here. As Rebecca said, “there isn’t anything else like this in the channel and the early feedback from Microsoft and early adopters has been incredibly positive.” 

THRIVE is open to everyone, free and bespoke. Enhance your skills and confidence to upsell and increase revenue. 

Access All Areas – Expertise, New Tech and Marketing Tools

Rebecca explained how from day one, Thrive focuses on teaching partners about products, tech, opportunities and helping them sell more. We’ve stripped away the usual revenue thresholds or complicated tier systems you find in other programmes.  

“Absolutely everything’s free.” Rebecca said, counting on her fingers, “rebrandable marketing, on-site training, curated learning, sales training, technical bootcamps, industry update events. It’s entirely bespoke and is literally open to any of our partners, regardless of the spend limit. No caveats.”  

At Westcoast Cloud we know Microsoft inside and out and we want our partners to take advantage of that. Keeping up with product releases, new partner designations and initiatives can be a lot to keep up with (and drain resources you may not have available). And because we like to think of ourselves as an extension of our partners’ team, we’ve leaned into that notion with Thrive.  

Thrive members get unfettered access to our expert brains and can get hands-on with new tech. Plus, all kinds of sales and marketing support to help their business Thrive.  

The Amplify team complete in-depth consultations to create bespoke gap analysis reports. Rebecca emphasised, Thrive isn’t just about identifying what you need for success – it’s about defining the roadmap and supporting you along the way. Bespoke, comprehensive and actionable support, available in-person and online. 

Helping You Navigate the Hazardous Battleground of AI and Security

Thrive focuses on AI and security , not just because they’re hot topics – because they’re critical to business survival. As Rebecca highlighted, “everyone wants to harness AI tools like Copilot and the technology is getting smarter. But with security breaches on the rise, we need to make sure everyone’s got the security systems in place to stay safe.” 

We’ll educate you and your teams about new AI technologies to help you sell with confidence. You’ll understand potential security threats and gain the skills to build stellar defences – for your own business and your clients. 

You even get access to SC-900 security certification training and free exam vouchers. Plus, our Technical Centre of Excellence team (complete with two Microsoft MVPs) will span the UK and Ireland to deliver hands-on demo days in the comfort of your own office. We’ll bring the devices, the software and the expertise – how’s that for service? 

Raising Your Profile and Profits With Microsoft Solutions Partner Designations

One of the most exciting aspects of Thrive is its potential to help members achieve Microsoft Solutions Partner designations in Data, AI and Security. These aren’t just fancy words – they’re your key to unlocking Microsoft benefits, including standing out from your competitors, reaching a wider audience, and potentially reducing licensing costs. 

We’ve made getting these juicy benefits as easy as the rest of the programme. To get started, email our Amplify team at thrive@westcoastcloud.co.uk. During that chat, we’ll talk about business goals, skills, concerns and we’ll then develop a tailored support and development plan. 

Rebecca particularly wanted to point out Thrive’s flexibility. “Members can cherry pick the most relevant things to their business and growth journey.” Because each business is unique, each partner’s experience of Thrive will be different too. However much or little you choose, you’ll get dedicated support from our Amplify team every step of the way. 

Want Your Business to Thrive in 2025?

So, there you have it, our game-changing partner programme, packed-full of business benefits.  

Thrive is free, accessible to every partner, completely bespoke and commitment-free. Whether your goal is to achieve designations, fill knowledge gaps, grow revenue, or you’re just getting started – Thrive will help you get there.  

Register for Thrive today to get your personalised action plan and support programme. 

ARTICLE interviewee

Rebecca Halards

Head of Marketing and Alliances at Westcoast Cloud.

Interested in getting involved in Thrive?

Register get your personalised action plan and support programme.

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