Succeed by taking a vertical approach

Vertical Markets

Resellers that adopt a vertical approach to their sales and marketing are proven to be more successful than those that don’t. With relevant messaging, industry knowledge and experience, the sales cycle becomes shorter, win rates are higher and the long-term customer relationship sees an increase in cross-sell and up-sell opportunities.

HEALTHCARE

With over 1.2 million people working for the NHS, and countless more working for private health services, this is an area that requires powerful, effective tools that let professionals help as many patients as possible, without driving up costs. Our eGuide will help you do that.

Download it here

EDUCATION

After three years of stagnation, IT spending in UK schools is forecast to rise. There is a major opportunity to transform these infrastructures without overstretching a school’s famously strict budget. Learn how in our eGuide.

Download it here

LEGAL

This sector would clearly benefit from embracing process automation, AI and cloud services. To sell effectively, any approach needs to be carefully considered and show a clear understanding of the unique challenges legal businesses face. Our eGuide will introduce some of these challenges

Download it here

Whitepaper: Why a vertical
GTM is good for business

Take a deeper dive into the vertical approach, why it works and how to achieve optimised outcomes.

Read the full paper

Industry e-guides to help partners embrace a vertical approach

These e-guides summarise the industry challenges and opportunities to enable partners to be more relevant with cloud solutions.

 

View our resource centre

Cloud Solutions for Local Government

Cloud Solutions for Local Government

22/02/2019
File type: pdf   |   3.4MB
Download
Cloud Solutions for Construction

Cloud Solutions for Construction

22/02/2019
File type: pdf   |   2.8MB
Download
Cloud Solutions for Financial Services

Cloud Solutions for Financial Services

22/02/2019
File type: pdf   |   4.3MB
Download
Cloud Solutions for Retail

Cloud Solutions for Retail

22/02/2019
File type: pdf   |   4.0MB
Download
Cloud Solutions for Professional Services

Cloud Solutions for Professional Services

22/02/2019
File type: pdf   |   2.3MB
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Cloud Solutions for Media

Cloud Solutions for Media

22/02/2019
File type: pdf   |   2.4MB
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Cloud Solutions for Marketing

Cloud Solutions for Marketing

22/02/2019
File type: pdf   |   5.1MB
Download
Cloud Solutions for Legal

Cloud Solutions for Legal

22/02/2019
File type: pdf   |   3.3MB
Download
Cloud Solutions for Healthcare

Cloud Solutions for Healthcare

22/02/2019
File type: pdf   |   2.0MB
Download
Cloud Solutions for Facilities Management

Cloud Solutions for Facilities Management

22/02/2019
File type: pdf   |   3.3MB
Download
Cloud Solutions for Education

Cloud Solutions for Education

22/02/2019
File type: pdf   |   3.2MB
Download
Cloud Solutions for Business Support Services

Cloud Solutions for Business Support Services

22/02/2019
File type: pdf   |   4.3MB
Download
Cloud Solutions for Automotive

Cloud Solutions for Automotive

22/02/2019
File type: pdf   |   2.4MB
Download

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